The Tripe Marketing Board today condemned the cultural insensitivity that has led to top South African DJ T-Bo Touch being fined for cooking tripe in his New York City apartment.
Tripe Marketing Board chairman Sir Norman Wrassle was appalled when his grand-daughter, Kylie, alerted him to the news that renowned South Adfrican disc jockey T-Bo Touch had been fined for exercising his inalienable right as a human being to cook tripe. Sir Norman immediately offered to pay the fine on behalf of tripe lovers all over the world. He went on to say:
“We are making a stand on behalf of tripe lovers all over the world. Tripe is making a comeback—consumption in the UK has risen 300% as a result of our recent marketing efforts. We stand shoulder to shoulder with anyone persecuted for eating tripe. If Mr Bo contacts me, we will be happy to pay his fine. The message we are sending out is clear. We believe it is the right of every person, irrespective of race, colour or creed, to cook and consume tripe in the comfort of their own home.”
The Tripe Marketing Board has invested heavily in a campaign to promote tripe. The Times newspaper called its most recent efforts ‘clever marketing’. A redesigned TMB website and an aggressive Facebook and Twitter campaign has ensured that people are looking again at a foodstuff that has been marginalised for many years.