TMB Books - the publishing arm of the Tripe Marketing Board - is today celebrating the 3000th viewer of its YouTube Channel.
Sir Norman Wrassle, Chairman of the TMB, said: "Although we don't know exactly who it was, sometime between the hours of 12 noon and 1pm today, somebody became the 3000th person to view one of the promotional videos uploaded by TMB Books. We would like to salute that person."
The TMB YouTube Channel has only been operating 4 months, and the viewing figures compare favourably with competitor channels such as that of the Potato Council. Their most recent offering, 'Mexican Wedges' has garnered just 45 viewers in 5 months, whereas TMB's 'Look Alikes' has notched up a creditable 592 views in less time.
Sir Norman said: "Even one of our most recent offerings - 'A Brief History of Fridge Magnets' has attracted over 170 viewers. More people have watched our videos than voted for some of the UK Police and Crime Commissioners in yesterday's elections. This gives the lie to the view that tripe is a declining speciality, and vindicates entirely the £500 budget we have allocated to the channel."
The TMB also paid tribute to Dr Derek Ripley, who has acted as the historical consultant for the series of promotional videos. Emily French, TMB Books Communications Officer, said: "What Dr Ripley knows about esoteric aspects of north west history isn't worth knowing, and we have been fortunate to have him aboard." A surprise hit has been Dr Ripley's work on the Lancashire Games, which this year was rather overshadowed by another sporting event taking place in the capital.
Dr Ripley's recent book Forgotten Lancashire and Parts of Cheshire and the Wirral is available in bookshops across north west England or from Amazon, where it can also be downloaded for Kindle devices.