31 December 2012

2012: A Stand-Out Year For Tripe!

When, in the summer of 2012, the Tripe Marketing Board decided to launch itself on the internet, Facebook and on Twitter, there were those within the industry who had their doubts.  Tripe News, the weekly industry trade journal, famously said we were 'flogging a dead cow'.  When we took a further step and moved into publishing, a lot of people laughed.  Well, they're not laughing now.

In the short time of our new strategy to promote tripe, over 20,000 visits have been made to our websites at the Tripe Marketing Board, TMB Industry News, Forgotten Lancashire and The Lost Films.

 
 


On top of that, over 3,000 people have viewed our promotional videos on YouTube and the Tripe Marketing Board has even featured in the national press - the Daily Mail, the Daily Mirror and the Lancashire Evening Telegraph.  Our Greatest Lancastrian poll attracted over 500 votes and was featured in the Lancashire Evening Post.

Of course, it hasn't always been plain sailing.  The Times tried to suggest that the Tripe Marketing Board was merely 'clever marketing' for Derek Ripley's Forgotten Lancashire and Parts of Cheshire and the Wirral - our first publication under the TMB imprint. Meanwhile, Bookseller Monthly claimed Derek Ripley's book was merely a clever attempt to market tripe.

We're proud of our achievements in putting tripe back on the dinner tables and bookshelves of Britain.  Sir Norman Wrassle acknowledged our success in a TMB posting in October.  Sales of tripe doubled in Lancashire as a result of our summer 2012 campaign, and we plan to increase this further in 2013 with the publication of Derek Ripley's The Lost Films of 20th Century Spatchcock - the first appreciation of one of Lancashire's most under-rated movie directors.

2013 looks set to be another bumper year for tripe - thanks for your support in 2012!




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