So we’ve decided to try to find a new name for tripe. Unlike the Post Office, we want to avoid paying an agency a small fortune to come up with a rubbish name so we thought we’d ask you.
There are lots of examples of brands changing their names. Marathon became Snickers, Jif became Cif and Opal Fruits became Starburst. And who can forget the stroke of genius which transformed Sunny Delight into Sunny D?