9 January 2013

Honour Aria President For TMB

The Tripe Marketing Board is delighted to announce that Martin McEvoy has been appointed as its first Honorary President.

Mr Martin McEvoy
Mr McEvoy is a distinguished baritone soloist who has worked with The English Opera Group, New Sadler's Wells Opera, Scottish Opera, Opera North and The Royal Opera House Covent Garden.  After many successful years as a professional opera singer, Martin now helps others to gain confidence in public speaking and presentation skills through individual sessions and regular Confidence Workshops and is a regular contributor to BBC Radio networks.   He is the Artistic Director of the London City Opera which specialises in devising and presenting Corporate and private Opera Gala events. Clients of the LCO have included former President George and Mrs Barbara Bush, Sir John and Dame Norma Major, The Savoy and Barclays Bank.

TMB Chairman, Sir Norman Wrassle said: "We thought long and hard before making this appointment.  We are well aware that many people associate the word tripe with things that are perhaps sub-standard or of low quality.  We certainly didn't want Mr McEvoy, or opera as a whole, to be tainted by this association.  My wife, Lady Cheryl, is a great lover of opera and has for many years been a patron of The Ormskirk Opera.  I myself have occasionally attended and have nothing but respect for those who are prepared to perform or sit through what are sometimes lengthy performances.

"We very much welcome Mr McEvoy into this new role.  He is a self-professed lover of tripe from Yorkshire and is just the kind of figurehead we need as we move into stage two of our marketing campaign.  Having re-conquered the heartlands of Lancashire, we are now ready to move further afield and our new Honorary President will doubtless be a great ambassador for us."

Sir Norman predicted that 2013 will be the year that tripe makes a comeback onto the bookshelves, butcher's blocks and dining tables of Britain.

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