The publication of the Marketing Magazine Rev Awards Digital Brand of the Year 2013 shortlist has once again demonstrated the difficulties faced by organisations such as the Tripe Marketing Board when pitted against the big guns of Topshop, Nike, Burberry and Heineken.
With a tiny marketing budget and decades-old prejudices against the product, marketing tripe is never going to be easy. TMB Chief Executive, Mr Timothy Flaxton-Buoys, pointed out that this was the fifth year running that the TMB had failed to make the shortlist and blamed poor brand recognition amongst marketing executives. "Hopefully our 2013 initiatives will mean we're in with a shout next year. We can at least take some solace that the Potato Council didn't get shortlisted either," said Mr Flaxton-Buoys.