6 April 2013

Spring Tripe Campaign Launch

Tripe lovers are in for a treat this spring with the launch of our new campaign to promote tripe!

Advertising agency Bootle Boggle Peggoty of Preston have come up with a fresh, new design to persuade any remaining doubters that tripe is not just edible, but also delicious.

Before the campaign was approved, a series of focus groups were held and senior partner at BBP, Adam Bootle is excited at the results.

He told Tripe Industry News: "All our responses amongst the target under 85 segment suggested they thought tripe was something only fed to dogs.  The spring 2013 campaign will tackle that misconception head-on."

The Not Just For Dogs t-shirt and other assorted items are available here.

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