In a statement issued today, TMB Chief Executive Mr Timothy Flaxton-Buoys said: "The tide is turning for tripe. Not only has Mr Andrew Percy, MP agreed to help us promote our product, but we yesterday achieved our stage one marketing target of reaching 1000 'followers' on Twitter nearly three years ahead of schedule."
The 1000th Twitter follower signed up at approximately 20.45pm (GMT) yesterday, which Mr Flaxton-Buoys attributed to the unexpected media interest in what is already being termed 'Tripegate'.
To mark the event, TMB Chairman Sir Norman Wrassle has sanctioned a special offer for tripe lovers everywhere.
"For the next 48 hours, TMB Books is offering Dr Derek Ripley's Forgotten Lancashire & Parts of Cheshire and the Wirral absolutely free on Kindle. This is the book which single-handedly revived the Lancashire tripe industry when it was published last year," Mr Flaxton-Buoys said.
For people who prefer more traditional mediums, the book (normally £9.99) is also available in printed form here at the special offer price of £7.99 including free UK post and packing.
|Lancashire Life, August 2013|
The offers come on the day that the work of the Tripe Marketing Board was profiled in Lancashire Life magazine, where Dr Ripley has a regular column.
Mr Flaxton-Buoys warned that the price of tripe can go up as well as down and advised potential purchasers to act fast. "I want to applaud Sir Norman for making this gesture. This really is a stand-out day for the Tripe Marketing Board. Tripe's making a comeback and our publishing arm has taken the lead!" he said.