|Sir Norman Wrassle|
Speaking after his return from Wimbledon this afternoon, Sir Norman said: "At last, I feel tripe has turned a corner. After decades of decline, everyone's talking about tripe again - at least north of a line drawn from Bristol to the Wash."
Sir Norman is due to speak on the Mike Parr show on BBC Radio Tees tomorrow (Tuesday) at around 11.30am and said he was delighted to be able to address the people of Tees about tripe's imminent comeback. "I have cancelled an appearance I was due to make at Liverpool market as it is important we step out of the north west to put the case for tripe."
The following day, Sir Norman will be chatting to an old friend, Elliot Webb on BBC Radio Hereford and Worcester about the planned launch of the Tripe Marketing Board 2014 Diary. "Elliot is no stranger to tripe and he has kindly offered me the chance to promote the diary to the good people of Ledbury and Pembridge," he said. Sir Norman will be appearing on the show at around 10.45am, before an engagement with the Sefton Chamber of Commerce.
The interviews are the start of a busy week for the Tripe Marketing Board. On Friday 12 July at 12 noon, Brigg and Goole MP, Mr Andrew Percy, will be appearing at the Goole branch of Morrisons supermarket to take the Tripe Taste Challenge set for him by Sir Norman after Mr Percy ill-advisedly used the phrase "utter tripe" about comments made by his colleague, Ken Clarke. Mr Percy has subsequently apologised. The Tripe Marketing Board will be sending along the Men In White and the Tripe Girls (subject to health) in an attempt to make the event a fun one. Sir Norman said: "Unfortunately, a prior engagement means I am unable to attend but I want to assure tripe lovers that this is not meant as any disrespect for Yorkshire, which has some of the finest tripe in the world."
Responding to previous criticism that the TMB should attempt to broaden its marketing by appearing on TV, Sir Norman said: "I am convinced that, with a product that looks as unappealing as tripe, radio is by far the best medium for our campaigns."