29 July 2013

Tripe Marketing Board Chairman Hails Fact-finding Mission Success

Sir Norman Wrassle
Tripe Marketing Board chairman, Sir Norman Wrassle has hailed his recent fact-finding mission to Greece as a huge success for the British tripe industry and has called on tripe producers to prepare for increased orders from southern Europe.

Speaking at a hastily-arranged press conference in Preston this lunchtime, Sir Norman said: "My visit confirmed something I had always suspected - that Greek people are great lovers of tripe and consume it in great quantities in soups, stews and in other forms. Whilst there I did not see a single cow - although my trip was confined principally to the islands of Zante and Kefalonia with only a brief visit to the mainland.  I think this presents British tripe with a great opportunity."

Sir Norman was heartened by local interest in the TMB's new range of CHOOSE TRIPE t-shirts which were proving popular with the under-85 key demographic which needs to be persuaded to give tripe a try.  He said: "I would like to thank the president of Greek Tripe, Mr Constantine Papandreou for the warm hospitality he showed our delegation and for his kind gift of a Greek Tripe pen."

By way of thanks, Sir Norman presented Mr Papandreou with a Tripe Marketing Board 2014 Diary and a selection of promotional materials including a Tripe - Not Just For Dogs t-shirt and matching wallet.

Whilst speaking today Sir Norman took the opportunity to again deny rumours that the TMB was close to signing a sponsorship deal with a north west football club.  He told a reporter from the Lancashire Evening Argus that any speculation about an imminent announcement was misplaced. "It is not the right time or place to talk about these matters after such a successful trade mission has been concluded.  I have barely had time to unpack and I would like to focus on the future for tripe, not on idle gossip," Sir Norman said.


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