Mr Atkinson, who lives in Wigan, joins the TMB at a time when prospects for tripe are looking brighter than at any time since 1954. He replaces Brian Eldridge, who left his position earlier today by mutual consent.
TMB chairman Sir Norman Wrassle said: "I am delighted that Bryan is joining us. His track record speaks for itself. We believe he is a safe pair of hands and will not only bring stability to the TMB but youth and vigour at a time when we are actively trying to persuade a younger generation to give tripe a try."
Mr Atkinson, who had a successful career in quality assurance with a major north west company and is chair of Embrace, a local charity based in Wigan, said: "I look forward to taking the Tripe Marketing Board beyond its Lancashire heartlands and into new areas of the country. Tripe isn't just for Lancastrians and it isn't just for the over 85s. I am confident that 2014 will be the Year of Tripe."
Mr Atkinson's first engagement will be to give a talk on the future of tripe to the Chorley Women's Institute. At the end of the week, he embarks on a three week fact-finding trip to Russia. Mr Atkinson said: "I have absolutely no idea what the Russians think about tripe. Three weeks should be enough time for me to find out."