The diet was developed after exhaustive testing by Lady Cheryl Wrassle, whose workout videos were a big hit in the north west in the 1980s. It was launched by the TMB's head of product development Mr John Murray in Wigan, during a day of tripe and fun which also saw the TMB's 2014 Diary going on sale to the public for the first time.
|The T-Plan Diet - in the TMB 2014 Diary|
Details of the 'T-Plan' Diet are revealed in the Diary, which also contains fascinating articles on tripe and fashion, tripe and sport and dozens of tripe facts and figures. At least 10% of profits from the sale of the diary are pledged to the Snowdon Trust which supports univsersity students with physical disabilities.
Speaking from his home in Lytham, TMB chairman Sir Norman Wrassle, said: "The T-Plan Diet offers a real opportunity to promote tripe and to promote our Diary whilst at the same time offering people the chance to lose pounds. Just by purchasing the Diary, they'll lose almost £6 and there's a chance that if they try one of the tripe recipes but aren't fans of tripe they'll lose some weight, too."
The Tripe Marketing Board’s campaign to promote tripe as a food which promotes health and fitness received a boost yesterday when US fitness model Tamar Licalzi declared her love for tripe.
Sir Norman said: "Ms Licalzi is an excellent role model for people who want to improve their fitness and health and shows what can be achieved by making tripe part of your diet. I will be sending her a Tripe Marketing Board pen as a token of our appreciation."