|A date for your diary!|
The announcement marks a personal achievement for TMB chairman Sir Norman Wrassle, who has spent almost two decades lobbying officials from tripe marketing agencies across the world in an attempt to get agreement on a common celebration.
World Tripe Day will be inaugurated at an event in London on 24 October 2013 and it is Sir Norman's declared hope that restaurants and gastropubs across Britain and the world will join together by serving tripe to their customers on that day.
Speaking at a hastily-arranged press conference in Leyland this lunchtime, Sir Norman said: "I am delighted to announce this news! I fully realise that tripe is not to everyone's taste, but if we can persuade some influential establishments to get behind World Tripe Day and serve tripe on just one day each year, it's a start."
In many countries - especially Italy - there is a proud tradition of communities getting together and celebrating tripe.
Sir Norman acknowledged that the first year of celebrations in the UK were likely to be muted, but he foresaw a day when people would choose tripe and recognise it for the taste sensation that it is. "It may take us a while to develop support, but I don't think it will be many years before we see the first tripe street parties on 24 October," he said.