2 December 2013
Retailers Warned To Prepare For Tripe Tuesday
"This is going to be a blockbuster day for tripe, and I wouldn't want consumers to be left tripe-less," Sir Norman said.
He dismissed reports in Offal Monthly that Tripe Tuesday was a marketing gimmick designed to panic customers into buying their tripe earlier than they needed to. "With modern technology such as refrigeration, people are buying their Christmas tripe earlier and earlier, and it's our job to make sure they can get the tripe they want when they need it," he said.
TMB Books - the publishing arm of the Tripe Marketing Board - currently has three books on offer and is working on more.
"There were people in the meat industry who laughed when we said we were moving into publishing. Thankfully, they still seem to be laughing," Sir Norman said.