|Internal poll results (MSL Polling)|
Voting on Twitter shows tripe has taken a commanding lead in a poll commissioned by the TMB from industry experts MSL Polling.
TMB chairman Sir Norman Wrassle said: "We've long known the comedy potential of tripe and in fact use it to help promote our product. But these results are beyond our wildest dreams and spell bad news for sprouts, haggis and cheese strings which have all taken a tumble in the ratings."
The MSL poll - which is still open - also found that 60% of people taking part thought of themselves as 'more Lancastrian' than they did this time last year and that only 8% of respondents were put off buying the TMB's 2014 Diary as a Christmas gift by the fact that it had been described by reviewers as "hilarious". Sir Norman said the poll result bodes well for tripe's chances at tomorrow's awards with kippers, bananas and prunes all faring badly.
He said: "We'll be keeping an eye on blancmange, cow heels and turkey twizzlers, all of which have lost a lot of ground in recent years. It will be a fantastic coup if we can pull off a win at the awards. As I have said before, and will no doubt say again, tripe is the Jimmy Carr of the food world. It Inspires laughter and revulsion in equal measure."