The UK is falling behind global rivals in knowledge about tripe amongst 15-year-olds, failing to make the top 50 in the Office of Tripe Consumption's latest ranking.
Within the UK, Lancashire outperformed England and underlined what Sir Norman described as the need for the TMB to "break out of the heartland".
Sir Norman said that the TMB's recent strategy of changing the name for tripe, giving greater autonomy to tripe retailers and undertaking a programme of education in Lancashire schools for poorer pupils, were designed to prevent England from "falling further behind" in the world league tables.
He highlighted the rapid improvements that had been made in tripe recipes in countries such as Poland, Germany and Vietnam and said the UK could learn important lessons.
Reg Varley, chair of Lancashire County Council's education committee, said the results were "extremely sobering" and showed that "we're preaching to the converted" despite massive investment in tripe education.
Sir Norman promised the TMB would be studying the findings in more detail. "65% of under 15s thought that tripe was a kind of fish. We have clearly got some way to go."