|Sir Norman Wrassle|
Sir Norman said: "We have every opportunity to make 2015 the Year of Tripe. Last year's inauguration of World Tripe Day - which will be celebrated this year with much gusto, I am sure - provided us with the perfect springboard to make 2015 a year to remember for tripe!"
Sir Norman challenged accusations in February's Offal Monthly that the TMB's earlier attempts to make 2014 the Year of Tripe had failed. "Our campaign to make 2014 the Year of Tripe was something of a trial run," he said. "It built on our 2012 campaign to make 2013 the Year of Tripe, and we have learned valuable lessons about timing. That's why we're launching this year's campaign so early. It is important to build momentum for these things."
Sir Norman also dismissed claims that sales of tripe had continued to decline, arguing that the provisional first quarter sales figures (not yet published) would surprise the industry. "Some people seem to think we can wave a magic wand and hey presto, everyone will be eating tripe. But there are tentative signs that we are turning the corner" he said.