Interim figures for UK tripe sales published by the Office of Tripe Consumption this week were greeted with 'cautious optimism' by TMB chairman Sir Norman Wrassle yesterday.
Speaking at the annual general meeting of the Lytham Round Table, Sir Norman said:
"January was not as bad as we had feared - despite all the rain. Sales declined at a far slower rate than we anticipated, and the extra push during our Valentine's Day campaign made all the difference."
The publication of Stephane Reynaud's Book of Tripe was expected to lift sales even further, and Sir Norman said tripe retailers had been warned to stock up on supplies in anticipation of this week's Channel 4 programme The Taste, in which tripe would be playing a starring role.
Sir Norman paid tribute to the sterling work of Mr Fergus Henderson who has worked tirelessly to restore the reputation of tripe: "He's the Godfather of tripe and no mistake! I hope Channel 4 learn the lesson and give the chap his own show. We've been saying here at the TMB for a long time now that there's not enough tripe on TV."
The Taste will be broadcast at 9pm on Tuesday 25 February 2014.