The TMB has apologised to its customers and has promised to pay compensation to anyone who was mis-sold tripe.
|Sir Norman Wrassle|
OffOffal says the mis-selling took place over a two year period, between December 2012 and December 2013. Some customers were apparently misled by sales staff into thinking tripe was a form of fish and some may have been given the impression that tripe was easy to cook and odourless.
The TMB has now stopped all cold-calling by telephone as well. It is thought that almost 200 customers have been affected by the mis-selling, representing over 90% of all tripe consumers in the UK.
Sir Norman promised a 'root and branch' review of the TMB's marketing strategy. "I'm particularly sorry if we have offended any vegetarians by aggressively targeting them with our sales techniques. I'm not so worried about the vegans - they get what they deserve," he said.