|Manchester Evening News|
Mr Boot launched his tripe smoothies as part of the Love Your Market campaign at Hyde Market and they featured in an article in today's Manchester Evening News.
Sir Norman said: "This is exactly the kind of thing we need more tripe retailers to do if we're to persuade an unsuspecting public to try tripe. If I were in the habit of wearing a hat, I'd be taking it off to Mr Boot!"
Liquidised tripe was a staple part of Olympic athlete Jessica Ennis' diet when she was a child.
Sir Norman went on to say that the Tripe Marketing Board had other plans for new products that would be finding their way to the kitchen table in 2015, in an effort to persuade younger consumers to give tripe a try. "It's more important than ever that we break into the lucrative under 85 market, and retailers like Mr Boot are in the vanguard of that bid," he said.