|Sir Norman Wrassle|
Speaking at seminar in Reading this morning, Sir Norman Wrassle said: "When you consider the cost of other cuts of meat, tripe is still a real bargain. In some of the fancier butchers in London, you can pay up to £30 a kilo for steak. When set against that, £5 for a kilo of tripe is a bit of a bargain, whichever way you look at it!"
Responding to criticism that sales of tripe had not taken off in quite the way the TMB had hoped, Sir Norman pointed to the success of the board's publishing division: "We may not yet have convinced enough people to eat tripe, but more of them are reading it every day," he said.
Sir Norman said he was hopeful that more people would be choosing tripe in the months ahead. "It seems the UK economy may be facing years more of painful, grinding austerity. As people look around for ways to make their money stretch further, that's got to be welcome news for tripe," he said.