|Sir Norman Wrassle|
Sir Norman denied rumours in last month's Offal Monthly that the TMB had 'bought' followers in an attempt to inflate its social media presence. "We have used traditional means such as interacting with followers, giving away free gifts and courting minor celebrities in an effort to grow the account," he said.
Since it began its social media campaign, the TMB has given away 3,200 Tripe for Stamina badges, 550 fridge magnets, 240 copies of Forgotten Lancashire & Parts of Cheshire and the Wirral, 190 copies of The Lost Films of 20th Century Spatchcock and six Choose Tripe t-shirts. Chief executive officer Bryan Atkinson said: "Persuading people to try tripe is an expensive business. But we have no doubt it will show through in the end with increased sales of tripe and books".