|The TMB's Twitter Account|
The unnamed intern - a graduate in marketing and applied dressmaking from the University of Wigan - has appealed against the decision and Sir Norman has set up an internal inquiry to establish the facts. The TMB's Twitter account is close to reaching 5,000 followers, thought by many social media experts to be a 'critical mass'.
Sir Norman apologised on behalf of the board and said he hoped it had not impacted too severely on people's perception of tripe. "I would like to assure people that we're not in the business of re-hashing and repeating our work. We're not the BBC, after all. We're the Tripe Marketing Board," he said.