The Tripe Marketing Board has announced that it will once again be visiting its spiritual homeland as part of its autumn sales campaign.
The TMB's popular Men In White will be appearing alongside chairman Sir Norman Wrassle and other board members at the fourth annual Diggers' Festival in Wigan on Saturday 13 September, and Sir Norman has issued an invitation to tripe lovers and those who are merely tripe-curious to come along to meet the team.
Speaking from his Lytham home last night, Sir Norman said: "I know there are many - particularly those who follow us in the social media - who question the very existence of the TMB and who have even accused us of being a 'spoof'. Occasions like those on 13 September give us a chance to prove that we are indeed very real."
Men In White are the shock troops of the Tripe Marketing Board. This
crack team of former male models and butchers regularly take to the
streets of unsuspecting Lancashire towns in their distinctive white
butcher’s coats and smart white trilbies inviting busy shoppers to take
the Tripe Taste Challenge.
also make unannounced visits to tripe stalls and butchers to check on
the quality of their produce and award the prestigious TMB Seal of
Approval to those which meet their rigorous standards for the highest
Sir Norman said: "It's always a pleasure attending the Diggers' Festival as Wigan is the spiritual home of our
fine product and the festival itself attracts a large number of vegetarians and vegans so it's a chance for us to hone our marketing strategies. The Men In White will be kissing dogs, stroking babies and
trying to shift as many copies of the Forgotten Lancashire and Parts of Cheshire and the Wirral as is humanly possible.
will also be encouraging people to celebrate World Tripe Day on October
24 and asking them to help make 2015 the Year of Tripe."
Diggers' Festival celebrates the life and ideas of Wigan born and bred
Gerrard Winstanley and the 17th Century Diggers (True Leveller)
Movement. For more information about the festival click here.