The Tripe Marketing Board's latest poster campaign 'Towel or Tripe?' launches this week after successful trials in Bolton.
The campaign, which will run at selected bus stops across the north west, plays on a popular misconception that tripe looks, tastes and feels like a towel. "Once people stop to think about it for a moment, they'll realise how ridiculous it is to suggest that tripe feels like a towel!" Sir Norman said.
The campaign is aimed at revitalising sales in what is traditionally a slow summer period for tripe, and tripe retailers were advised to order more stock in anticipation of an increase in orders.