The Tripe Marketing Board has moved swiftly to deny media reports that sales of tripe have more than doubled during the summer.
The unattributed claims were published in the September issue of Offal Monthly, which also ran an editorial suggesting that the Tripe Marketing Board was deliberately keeping a low profile amid fears that it could be abolished if it was seen to have been too successful.
|Sir Norman Wrassle|
Responding to the Offal Monthly article, Sir Norman said: "It's quite wrong to suggest we are worried we might go the way of our colleagues in the Milk Marketing Board. Tripe and milk are two very different products - despite the fact that they come from the same animal. Even in our heyday, we were never able to arrange daily deliveries of tripe to households all across Britain."
Interim sales figures for the summer period have not yet been collated, but Sir Norman said he was "mildly encouraged" by the success of recent marketing initiatives. "I'm not giving away any secrets when I say that our 'Autumn of Tripe and Literature' is designed to build on our advances," he said.