|Tripe-Lite - a new dawn for tripe?|
Last week, the TMB's publishing arm, TMB Books, launched Tales from the Till by Bill Cawley, which mentions tripe only three times. Sir Norman said that sales of both the print and Kindle version of the book had been "encouraging" and that it spelled "a new way forward for tripe".
Research by TMB Books suggested that merely mentioning tripe in passing was enough to pique people's interest. "We don't have to stuff tripe down people's throats - we can let them discover it and savour it in myriad ways," Sir Norman told his audience.
Bill Cawley recently discussed his book on BBC Radio Cumbria, when he dismissed suggestions that his contractual obligation to mention tripe had hindered his writing, and he is due to appear on BBC Radio Stoke over the weekend. Mr Cawley, who works in a supermarket in Leek, Staffordshire will be signing copies of his book at Wigan tomorrow.