14 September 2014
The Tripe Marketing Board will today be visiting Leek, North Staffordshire, for the local launch of writer Bill Cawley's new book Tales from the Till.
The book - part of the TMB's new 'Tripe-Lite' strategy - brings together over 300 witty, wry and sometimes moving observations on life from the other side of the supermarket checkout.
TMB chairman Sir Norman Wrassle said: "Leek is apparently a pretty market town on the edge of the Peak National Park - a place of few pretensions which has seen a transformation over the last 40 years as many of the textile mills on which the town depended have closed. Most of the workforce of the town is reliant on low paid work and for many, life has been difficult in recent years. I've never been before, so I am looking forward to spreading the word about tripe there later today".
The public launch will be held at 2pm at the Earl Grey pub. Shortly before that, Mr Cawley can be heard on BBC Radio Stoke at 12 noon, talking about his new book.
"We hope as many people as possible will come along and support Bill - this is the first of what we hope will be many published by the TMB's publishing division, TMB Books," Sir Norman said.
Tales from the Till can be previewed here.