26 October 2014

Age Verification Card Will Reduce Customer Embarrassment

The Tripe Marketing Board is to launch a new Age Verification Card, after focus group results showed that many potential consumers are too embarrassed to be seen purchasing tripe in case they were thought to be over 85.

The average age of the typical tripe consumer fell to 73 earlier this year, following concerted media campaigns by the TMB, but chairman Sir Norman Wrassle said there was still much that could be done.

"We want people to be able to buy their tripe without feeling any awkwardness.  The new TripeCard should help if they are ever challenged about their age," he said.

The card was trialled in Bolton over the first three weeks of October, and the Association of Tripe Dressers and Retailers said the initial results had been encouraging.

"This card could help us break through the 70 barrier within a very short time indeed," said Association president Ron Ellis.

1 comment:

  1. Excellent news. The foresightedness of this tactic will reap dividends given the upwardly spiral of life expectancy, the apocalypse notwithstanding.

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