1 October 2014

Tripe price cuts are "strategic response" says TMB chair

The Tripe Marketing Board has denied reports that a recent series of price cuts was a response to lower than expected sales of tripe during the 3rd quarter of 2014.

Sir Norman Wrassle
TMB chairman Sir Norman Wrassle was responding to comments in Offal Monthly that sales of tripe had continued to decline.  "Third quarter figures have not yet been published by the Office of Tripe Consumption, so it is premature to speculate about what is a normal seasonal adjustment of our product prices and a strategic response to the marketplace," Sir Norman said.

Sir Norman said the decision by TMB Books to reduce the price of Forgotten Lancashire and Parts of Cheshire and the Wirral to just £5.02 meant that customers purchasing the book on Amazon could also buy the TMB's latest publication Tales from the Till for £4.99 and benefit from free postage and packing.

Forgotten Lancashire normally retails for £9.99, so the reduction represents a substantial saving for readers.

"We are doing our best in these tough economic times to ensure that tripe consumers are able to prepare for Christmas by buying our books in the most economical way possible," Sir Norman said.

TMB Books had also reduced the price of one of its other publications, The Lost Films of 20th Century Spatchcock to just £6.99.  Sir Norman said this was neither a seasonal adjustment nor a strategic response, but merely reflected that nobody was buying it when priced at £9.99.

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