|The TMB's Free Tripe packages|
Speaking at a meeting of the Blackburn and Darwen Women's League, Sir Norman was responding to a member of the audience who had asked "Please can you never release parcels of tripe that are automatically delivered to people's homes ever again? It's really offensive."
"Oops, I'm sorry about that," Sir Norman said. "I had this beautiful idea to celebrate World Tripe Day 2014 by surprising people with a free sample of tripe. In retrospect, perhaps it was a little misjudged".
The TMB had also received complaints after packs of stray dogs began gathering in the areas of the town where the marketing drive was focused.
"There’s a lot of noise out there for pork, beef and lamb. I guess we got a little noisy ourselves to get through it,” Sir Norman said.
World Tripe Day is celebrated on 24 October 2014.