Tripe Marketing Board chairman Sir Norman Wrassle has welcomed the initial reception of the TMB's 2015 Diary.
This is only the second year the TMB has made its Diary available to the wider general public. Last year, sales of the 2014 Diary raised £200 for the Snowdon Trust.
This year, 20% of profits from sale of the 2015 Diary are pledged to the UK MS Society.
"I'd like to thank all those who have already bought one. Particularly the gentleman who bought ten the other day. We believe tripe should be something to be savoured and enjoyed. With our 2015 Diary, people can have a daily reminder of the part tripe can play in a balanced diet. It makes an unusual and quirky Christmas gift idea - imagine the delight on their faces when they unwrap it!" Sir Norman said.
As well as being a practical week-to-view diary, it also contains articles on tripe in the media, the winning Tripe Recipe of 2014 and details of our popular Tripe Dog 2014 contest.
Sir Norman went on to say: "All in all, people who read this will see that there's more to tripe and the Tripe Marketing Board than meets the eye. It will certainly help us in our quest to make 2015 the Year of Tripe".
The Diary is available direct from TMB Books, with free postage for bulk purchase, or via internet retailer Amazon. It will be formally launched on Friday 21 November in Liverpool - the first time the TMB has ever strayed outside of Lancashire for a book launch.