|Mrs Denise Tomlinson|
Announcing the news last night, Sir Norman Wrassle said: "Mrs Tomlinson proved her mettle in October, when she took a step that we hope many more people will take by trying tripe. I am delighted to welcome Denise aboard at a time when the TMB is starting to pique people's interest".
The appointment brings to three the number of women on the board, which Sir Norman said proved the TMB's firm commitment to equal opportunities. "I'd like to think we are taking the lead amongst meat-based marketing boards and it would be fantastic if our colleagues at British Spleen and UK Brawn followed in our footsteps," he said.
Mrs Tomlinson's introduction to tripe features in the TMB's 2015 Diary, which Sir Norman said was selling better than he had dared hope. "Last year, we donated £200 to the Snowdon Trust charity from sales of our 2014 Diary. I'm hopeful we will be able to more than match that if more people purchase a copy of our 2015 edition," he said.
20% of profits from this year's diary are pledged to the UK Multiple Sclerosis Society. He underlined his 'money-back' pledge if people didn't think it was the funniest meat-based marketing board diary in the world.*
* offer excludes the Deutsch Verein zur Förderung von Kalbsbries Tagebuch 2015.