30 November 2014

TMB Books launches TripeCat 2014 contest

TMB Books, the publishing arm of the Tripe Marketing Board, has launched a contest to find the internet's favourite Tripe Cat.

The contest - via the social media platform Twitter - launches at 11am on Sunday 30 November 2014 and closes shortly afterwards at 1pm.  Head of publishing at TMB Books, Doreen Gray said: "We're disappointed that Twitter would only allocate us 2 hours for this contest, but we understand their concern that there is already a surfeit of cat pictures on Twitter.  Nevertheless, we hope it will prove popular with cat lovers and tripe lovers across the world".

TMB chairman Sir Norman Wrassle said: "After the success of our Tripe Dog 2014 contest, which was won by the Northamptonshire dachshund @WillyPongoColes, we had a number of requests from Twitter followers to run a similar contest for cats.  Everyone knows that dogs love tripe - and more and more humans are learning to love it, too.  But this new initiative could open up a whole new market for tripe".

The contest is being run via the newly-launched @TMB_Books Twitter account.  Sir Norman explained the rationale behind the launch by saying: "We know that many of the people who read our books do not necessarily yet like tripe.  Our new Twitter account will allow us to reach out to the key consumer demographic of book-loving 'tripe-curious' people".




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