TMB Books, the publishing arm of the Tripe Marketing Board, has launched a contest to find the internet's favourite Tripe Cat.
TMB chairman Sir Norman Wrassle said: "After the success of our Tripe Dog 2014 contest, which was won by the Northamptonshire dachshund @WillyPongoColes, we had a number of requests from Twitter followers to run a similar contest for cats. Everyone knows that dogs love tripe - and more and more humans are learning to love it, too. But this new initiative could open up a whole new market for tripe".
The contest is being run via the newly-launched @TMB_Books Twitter account. Sir Norman explained the rationale behind the launch by saying: "We know that many of the people who read our books do not necessarily yet like tripe. Our new Twitter account will allow us to reach out to the key consumer demographic of book-loving 'tripe-curious' people".