|Vegan Monthly, November 2014 (Pic R Lupton)|
Speaking at a hastily-convened press conference in Preston last night, Sir Norman said: "I can't pretend I'm not disappointed by the way they've chosen to cover the launch. It's no secret that we have a lot of vegetarian followers on Twitter, and in fact we're the only meat-based marketing board in Europe with a vegan board member".
Sir Norman, who was unable to attend the launch event at Liverpool's Hot Water Comedy Club himself due to a prior engagement in Blackpool, said he hoped the coverage would not put vegans off buying the 2015 Diary. He dismissed claims that the TMB's finance officer Mr Basil Chambers had called the photographer 'a stupid, sweaty little git'. "That isn't the kind of language Mr Chambers normally uses and unless someone unearths a tape or something I am happy to deny he ever said such a thing," he said.