|TMB Christmas poster campaign|
TMB chairman Sir Norman Wrassle said: "This presents a fantastic opportunity for tripe retailers up and down the country to persuade people to give tripe a try this Christmas."
Sir Norman yesterday unveiled the TMB's Christmas poster campaign, which would run in selected butchers and pet food stores over the next few days. He added that tripe left-overs - just like turkey - could be used to make a tasty and nutricious curry on Boxing Day. "Not everyone yet appreciates the versatility of tripe but we're going all out to get the message across over the festive season," he said.