The Tripe Marketing Board campaign to stamp out offal puns in the social media has been extended to 31 January 2015, following research suggesting they had declined by over 45% in just three weeks.
Launched on Monday 15 December 2014, the 'Ooh - you are Offal!' campaign has already raised almost £600 for the UK Multiple Sclerosis Society by 'fining' Twitter punners £1 for every offal pun they make.
Authorising the extension, TMB chairman Sir Norman Wrassle said: "We've been very encouraged by the initial response, but we know there are lots more offal puns out there. People have been very generous, and we're sure many more have got the odd offal pun stuffed down the side of their sofa somewhere".
Sir Norman confirmed that a further £224 had also been raised for the MS Society through sales of the TMB's 2015 diary. "For every further sale we make, we'll be donating an additional 85p to this worthwhile cause. As it has a 'Best Before' date of 31 December 2015, we hope we can raise even more money via this route, too," he said.