12 January 2015

TMB "has strategy for year ahead"

Tripe Marketing Board chairman Sir Norman Wrassle has hit back at suggestions by an industry trade journal that the TMB has 'lost its way' and that claims of an increase in sales of tripe were fabricated.

Sir Norman and Lady Cheryl Wrassle
The comments, which were made in an editorial in the January 2015 issue of Offal Monthly, were condemned by Sir Norman as "malicious". 

Speaking from his hotel in Montego Bay, where he has been leading top-level negotiations with Jamaican meat processing industry leaders, Sir Norman said: "It's quite wrong to suggest that we have no strategy for the year ahead. On my return to the UK, I will be announcing a raft of new publications by our publishing arm, TMB Books - including the first ever collection of tripe poetry by our Tripe Poet Laureate, Jonathan Humble.  I doubt very much that our colleagues at the UK Heart Council could ever manage that!"

Sir Norman's busy itinerary continues today when he is due to visit The Pork Pit, a popular local eatery specialising in jerk chicken and jerk pork.  It is understood that the establishment is considering selling jerk tripe later in 2015.


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