|Sir Norman and Lady Cheryl Wrassle|
Speaking from his hotel in Montego Bay, where he has been leading top-level negotiations with Jamaican meat processing industry leaders, Sir Norman said: "It's quite wrong to suggest that we have no strategy for the year ahead. On my return to the UK, I will be announcing a raft of new publications by our publishing arm, TMB Books - including the first ever collection of tripe poetry by our Tripe Poet Laureate, Jonathan Humble. I doubt very much that our colleagues at the UK Heart Council could ever manage that!"
Sir Norman's busy itinerary continues today when he is due to visit The Pork Pit, a popular local eatery specialising in jerk chicken and jerk pork. It is understood that the establishment is considering selling jerk tripe later in 2015.