4 January 2015

Tripe sales are up!

Tripe sales within the UK have risen for the first time in almost 60 years, according to figures released yesterday by the European Office of Tripe Consumption.

Sir Norman Wrassle
Average per capita consumption increased by almost 0.0012 kg in the third quarter of 2014, helped by aggressive promotional activity by the Tripe Marketing Board, continuing economic uncertainty and a trend for meat consumers to consider cheaper alternatives to their usual cuts.

TMB chairman Sir Norman Wrassle welcomed the news, saying it boded well for his ambition to make 2015 the Year of Tripe.  "I'm hugely encouraged by these figures.  Although they are seasonally unadjusted, they represent a turning point for tripe".

He went on to say that no one had been more surprised than he at the rise in sales.  "Despite our best efforts over the last two years, we have previously been able to nothing more than slow the decline.  If the rate of increase continues at the same pace, tripe could soon be gracing dinner tables in parts of the country we haven't reached since the 1950s".

Focus groups held by the TMB in November 2014 had indicated that more people were considering buying tripe than ever before, although most said they were unsure what to do with it once purchased. "From our point of view, the first step is obviously to get people to buy more tripe. After that, we're not particularly fussed what people do with it," Sir Norman said.

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