20 February 2015

Tripe Goes to Kendal!

The latest stage of the Tripe Marketing Board's The Future's Tripe campaign will see the TMB taking to the road and visiting Kendal in Cumbria later today.

Sir Norman Wrassle
The campaign - designed to 'reconquer the heartlands' of tripe - is part of the 2015 'Year of Tripe' initiative and will include a visit to the town by the TMB's Battle Bus, members of the popular Men in White team of tripe ambassadors and TMB chairman Sir Norman Wrassle.

Sir Norman will also be attending the launch event for TMB Books' latest publication, My Camel's Name is Brian, by Cumbrian poet Jonathan Humble.  Speaking prior to his departure from the Preston offices of the TMB, Sir Norman said:  "This is an historic day for tripe.  Even in its heyday, the Egg Marketing Board never dreamed of publishing a collection of egg-based poetry". 

Sir Norman said that before the launch at the Brewery Arts Centre tonight, he planned to spend an hour or two visiting the town centre, where he would be dropping in on selected butchers to discuss the TMB's promotional plans for 2015. "We've got high hopes for tripe in Kendal.  Our research suggests there are plenty of sheep dogs in the area, so it really does present a tremendous opportunity to increase sales," he said.


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