Tripe has been endorsed by US TV star Anna Chlumsky in an interview published by Yahoo Food yesterday.
In response to a question "Do you like tripe?" Ms Chlumsky replied "I do, very much".
Commenting on the endorsement, Tripe Marketing Board chairman Sir Norman Wrassle said: "This just goes to show that tripe appeals as much to busy, young American TV stars as it does to pensioners and unemployed people in the north of England. I hope tripe retailers will use this endorsement to reposition our product in people's minds".