|The Golden Date|
Speaking shortly afterwards, TMB chairman Sir Norman Wrassle said: "It was a personal pleasure to collect the Date d'Or on behalf of all those who work ceaselessly to promote tripe - it gives the lie to those who have claimed that our diary is little more than a thinly-veiled catalogue for our tripe books. It's that - and more!"
Sir Norman said that the TMB would be marking the award by reducing the price of its 2015 Diary to just £3.99. "The diary has a 'use by' date of 31 December 2015, so there's still plenty of life in it yet," he said.