He pointed to the forthcoming opening of Manchester's first tripe restaurant in 40 years as evidence of the tripe revival. Mondongo will specialise in nose to tail eating - cooking every part of an animal so that nothing is wasted - and tripe will be its signature dish. Mondongo is the brainchild of Manchester United legend Norman Whiteside.
Sir Norman said he hoped consumers would take a leaf out of Greece's book, where tripe is a popular dish at Easter. "We'd like to give lamb a run for its money this year," he said.