May 2015 saw the first ever increase in tripe sales since 1958, figures released by the Tripe Marketing Board revealed today.
Year-on-year sales rose by 0.002 kg per head of population, with the largest rises being recorded in the South East and East Midlands.
TMB chairman Sir Norman Wrassle said he was delighted at the news. "This vindicates entirely our aggressive sales strategy during the Spring and bodes well for second quarter sales figures if the trend continues into June," he told a media conference in Preston this afternoon.
Sir Norman admitted that the increase masked a continued decline in tripe consumption, with average per capita consumption decreasing by 0.0010 kg. "We're not sure what's going on, but we think some people may be stockpiling tripe or else using it in alternative ways such as a replacement for carpet underlay," he said.
In response to questions, Sir Norman said that sales of Trype, a gum-based alternative to tripe aimed at younger consumers, were encouraging, but he accepted that it was too early to say how successful the new product would be. "Sales of tripe books are also on the increase so, who knows? 2015 may well yet turn out to be a bumper year for tripe!" he said.