The Tripe Marketing Board today denied suggestions that it bribed health officials to place subliminal messages promoting tripe in public health information films issued by the UK NHS.
TMB chairman Sir Norman Wrassle described the accusation, made in the July issue of Offal Monthly, as "ludicrous".
Speaking at a media conference in Chorley earlier today, Sir Norman said: "Why anyone would imagine we would want to hide messages about tripe - a foodstuff we are proud of - in this way, I don't know. It's just preposterous".
The editorial in Offal Monthly highlighted three specific videos that had been uploaded on YouTube, the popular media sharing website, each supposedly attempting to influence people to buy tripe. Particular attention was drawn to this video, which purported to show a consultation between a GP and patient in which tripe is clearly promoted.
Sir Norman said that the video in question was an old health promotion film from the 1950s, when it was common to see posters promoting tripe in GP surgeries. "I suspect this is just sour grapes from the pork people," he said.