The Tripe Marketing Board has formally launched its 2015 campaign against offal puns in the social media.
The campaign, which invites perpetrators of awful (and offal) puns to make a £2 contribution to charity, aims to raise £1000 for the Multiple Sclerosis Society.
Speaking from his Lytham home, TMB chairman Sir Norman Wrassle said: "We know from experience that places like Facebook and Twitter are littered with quite awful puns. Last year, we found hundreds of them and over £600 was donated by kind-hearted punners".
Sir Norman appealed for help from the TMB's supporters in hunting down puns. "We can't do this on our own. Any assistance would be much appreciated".
Donations to the appeal can be made via the TMB's Just Giving page.