8 October 2012

Tripe In The Daily Mail

The Daily Mail’s love affair with tripe continues. On 23 August, the Mail Online reported on our efforts to get tripe back on the dinner tables of Britain under the headline Tripe Is Offally Tasty.

On Friday, the Mail ran a story that cash-strapped shoppers are turning to cheap cuts to make ends meet. Tripe, in particular, has proved its biggest hit, with sales up 300 per cent. The headline? You Are Offal But I Like You.

We are grateful to the Daily Mail for being in the vanguard of the Great Tripe Revival but we do think they should get some new sub-editors because their headlines are truly offal!!

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