|Mr Martin McEvoy|
TMB Chairman, Sir Norman Wrassle said: "We thought long and hard before making this appointment. We are well aware that many people associate the word tripe with things that are perhaps sub-standard or of low quality. We certainly didn't want Mr McEvoy, or opera as a whole, to be tainted by this association. My wife, Lady Cheryl, is a great lover of opera and has for many years been a patron of The Ormskirk Opera. I myself have occasionally attended and have nothing but respect for those who are prepared to perform or sit through what are sometimes lengthy performances.
"We very much welcome Mr McEvoy into this new role. He is a self-professed lover of tripe from Yorkshire and is just the kind of figurehead we need as we move into stage two of our marketing campaign. Having re-conquered the heartlands of Lancashire, we are now ready to move further afield and our new Honorary President will doubtless be a great ambassador for us."
Sir Norman predicted that 2013 will be the year that tripe makes a comeback onto the bookshelves, butcher's blocks and dining tables of Britain.