Unlike our colleagues in the National Grocers Association and the Scottish Grocers' Federation, we like to think we know a rogue apostrophe when we see it. That's why we issued our Tripe Trade Note on Apostrophes in 2012, alerting the industry to its correct usage. As our Chairman, Sir Norman Wrassle, said at the time: "There's no excuse in the day and age of Microsoft Word's wonderful thesaurus capability for anyone to misuse the apostrophe - even if it's a word that doesn't appear itself in Word's thesaurus."
Sadly, this didn't filter through to all our members. That's why we're asking tripe dealers everywhere to pay particular attention to any signage they may have erected.
|Photo: Gerald England, 2013|
Meanwhile - let's say a big thank you to Lyndon, at the Clarendon Mall in Hyde Market, for displaying his Tripe Marketing Board clock - one of a range of tripe merchandise available at Cafe Press. He's our latest Hero of Tripe!