Tripe lovers are in for a treat this spring with the launch of our new campaign to promote tripe!
Before the campaign was approved, a series of focus groups were held and senior partner at BBP, Adam Bootle is excited at the results.
He told Tripe Industry News: "All our responses amongst the target under 85 segment suggested they thought tripe was something only fed to dogs. The spring 2013 campaign will tackle that misconception head-on."
The Not Just For Dogs t-shirt and other assorted items are available here.